BEER AND WINE COMBO
Dogfi sh Head Craft Brewery Inc. combined its
60 Minute IPA with Syrah grape must from
California to create Dogfi sh Head Sixty-One.
Launching this month, the beer/wine hybrid
features 6.5 percent alcohol by volume. A fourpack
of 12-ounce bottles will be available four
times a year and will have a suggested retail
price between $8.99 and $9.99.
CHILLING OUT
Through a strategic alliance with PepsiCo's Tropicana brand, Ocean Spray Cranberries
Inc. developed new Ocean Spray Premium
Cranberry and Blueberry juices for the
refrigerated section. An 8-ounce serving of
each juice provides a full day’s supply of
vitamin C with no artifi cial fl avors, colors
or preservatives, the company says. The
juices are available in 59-ounce carafes for
approximately $3.99.
SQUEEZABLE FITNESS ENHANCER
Kraft Foods Group Inc. unveiled its new Mio Fit liquid water
enhancer, which enables consumers to turn water into a
zero-calorie sports drink. Packaged in a squeezable bottle
like the original Mio, the new Mio Fit contains electrolytes
and B vitamins. It is available in Arctic Grape and Berry Blast
fl avors in two bottle sizes with 18 or 12 servings in each
bottle. One bottle has a suggested retail price of $3.99.
A 'LAVISH' OFFERING
Lavish Vodka Cocktail recently made its debut in
the United States. Made in Austria and currently
available throughout Europe and Asia, Lavish
Vodka Cocktail is imported by Nammarico Corp. The carbonated ready-to-drink cocktail contains
11 percent alcohol by volume. The vodka in the
drink is three times fi ltered and distilled, and
the cocktail does not contain caffeine, taurine or
vitamins, the company says. A 355-ml can has a
suggested retail price of $2.99.
STAR-STUDDED SPIRIT
Actor George Clooney, bar and restaurant mogul Rande
Gerber, and Discovery Land Co. Chief Executive Offi cer
and Founder Mike Meldman launched Casamigos Tequila
in the United States. Imported by Serralles USA LLC, the
small-batch, ultra-premium tequila is made from handselected
100 percent Blue Weber agave grown in the
Jalisco Highlands of Mexico and is available in Reposado
and Blanco varieties. Each batch is taste-tested and
approved by the Casamigos master distillers, Gerber and
Clooney, ensuring the product’s quality before going into
the bottle. The batches are then numbered and signed
by Gerber and Clooney. A 750-ml bottle of Casamigos
Reposado has a suggested retail price of $49.99,
and a 750-ml bottle of Casamigos Blanco retails for
approximately $47.99.
INDULGENT FLAVORING
Phillips Distilling Co. added UV Candy Bar vodka
to its portfolio of fl avored vodkas. The vodka is
infused with all-natural milk chocolate, caramel
and peanut butter fl avors with 30 percent
alcohol by volume. UV vodka is distilled four
times for premium quality and activated carbon
fi ltered to ensure a high level of purity and an
ideal pH balance. UV Candy Bar is available
in multiple bottle sizes with a suggested retail
price of $12.99 for a 750-ml bottle.
AMAZONIAN TEA
Runa Tea added two unsweetened fl avors to its line
of guayusa teas: Lime and Guava. According to the
company, guayusa tea contains as much caffeine as a
cup of coffee and twice the antioxidants of green tea.
Guayusa is a native Amazonian tree leaf known for its
health benefi ts, such as immune support, digestive
aid, appetite suppression and brain performance, the
company says. A 14-ounce bottle has a suggested
retail price of $1.99.
ALL GROUND UP
Caribou Coffee Co. added two new ground coffees to its portfolio:
Colombia Cosecha de Oro and Traveler’s Roast. Colombia Cosecha
de Oro is a light-roast coffee with caramel, vanilla and fruit fl avors,
the company says. Traveler’s Roast is a medium-bodied blend of
Kenya, Natural Process Ethiopia or El Salvador, Washed Ethiopia
and Central American coffees with berry and orange rind fl avors, it
adds. Like all Caribou coffees and espressos, Colombia Cosecha de
Oro and Traveler’s Roast coffees are Rainforest Alliance-certifi ed.
A one-quarter-pound bag retails for $4.95; a half-pound bag retails
for $8.39; and a 1-pound bag retails for $14.99.
CRAFTED MIXTURE
Hip Brand Development, also known as the WickedCorp, launched Wicked Hard
ready-to-drink carbonated cocktails made from distilled grain spirits and real
sugar. Distilled by Mile High Spirits in Denver, every aspect of the product,
from development and formulation to packaging and production, is procured
using Colorado goods and services, the company says. Available in Lemon
Love, Orange Rush, Badass Berry and Papa’s Peach fl avors, each 355-ml can
contains 9 percent alcohol by volume. A single can retails for approximately
$3.49, and a four-pack has a suggested retail price of $10.99.
FORTIFIED WATER
Oceans Omega LLC, a wholly owned subsidiary of Mycell Technologies LLC, launched
Omega Infusion Enhanced Water fortifi ed with omega-3s EPA and DHA. One
17-ounce bottle contains 80 mg of omega-3s EPA and DHA, 200 percent
of the recommended daily value of vitamin C, and 80 percent of four
B vitamins, the company says. Omega Infusion Enhanced Water is available
in Berry, Fruit Punch, Citrus and Orange fl avors. A bottle has a suggested
retail price of $1.99.
CAFFEINATED AND
CARBONATED
XL Energy Drink Corp. added a Lime &
Lemon fl avor to its line of carbonated
energy drinks. With 115 calories in each
8.4-ounce can, the drink has a suggested
retail price between $0.99 and $1.49.
REDUCED-CALORIE
COCKTAILS
This month, Big Easy Blends expanded
its line of pre-mixed cocktails in
pouches with three new 100-calorie
fl avors. The new varieties include
Classic Lime Margarita, Strawberry
Daiquiri and Mango Daiquiri. A
10-ounce pouch has a suggested
retail price of $1.99.
PROTEIN FOR WOMEN
CytoSport Inc. launched a naturally fl avored protein
shake targeted at women. Available in Vanilla
Crème, Chocolate, Strawberry, Mixed Berry and
Café Latte fl avors, Evolve is sweetened with stevia,
cane sugar and monk fruit and features conjugated
linoleic acid (CLA), which helps reduce body fat,
maintain lean muscle mass and improve body
composition, the company says. Evolve is lactoseand
gluten-free and contains 110 calories in each
serving. It also is an excellent source of fi ber and
includes 12 grams of protein and 20 vitamins and
minerals, it adds. A four-pack of 8.4-ounce cartons
retails for approximately $7.99.
SEDUCTIVE SPIRIT
Bonfun Wine LLC launched Kamasutra vodka in
the United States. The liquor is infused with
ginger, ginseng and a blend of exotic herbs and
can be enjoyed neat, on the rocks, or as a mixer,
the company says. Kamasutra is packaged in a
sculptured-glass bottle that evokes the fi gure of
Rati, the Hindu goddess of passion.
SIMPLY BLENDED
The Coca-Cola Co. added three new varieties to its Simply brand of juice drinks.
Simply Orange with Tangerine and Simply Orange with Banana join the Simply
Orange blend family, which already includes Mango and Pineapple varieties.
Simply Lemonade with Blueberry joins the Simply Lemonade family, which
includes Raspberry and Mango varieties. All three new Simply beverage varieties
are packaged in 59-ounce carafes and available in the chilled juice section of
grocery stores nationwide.
WINE FOR A CAUSE
KWV launched a line of seven African Passion
wines in the U.S. market. Ten percent of all sales
will be donated to the TransAfrica Forum, which
promotes diversity and equity in foreign policy
and justice for the African world, the company
says. The wines are available in the following
varietals: Cabernet Sauvignon, Chardonnay,
Merlot, Cabernet Sauvignon Merlot, Moscato,
Sauvignon Blanc and Chenin Blanc. A 750-ml
bottle retails for approximately $8.99.
ISLAND SPIRIT
Island Distillers added Hawaiian Moonshine
to its portfolio of Hawaiian distilled spirits.
At 100 proof, Hawaiian Moonshine is
a modern version of an 18th century
Hawaiian okolehao, distilled from
ti root and sugar cane. According to
the company, okolehao was the original
Hawaiian spirit, fi rst distilled in 1790
from native ti root. A 750-ml bottle has a
suggested retail price of $32.99.
HEALTHFUL BLENDS
The Republic of Tea launched a line of SuperHerb Teas that are all-natural,
caffeine-free and gluten-free certifi ed and contain various nutrients and
antioxidants that assist in attaining peak performance, strength, longevity
and daily wellness, the company says. The full line will be comprised of three
herbal tea blends. The fi rst to launch in the collection is Moringa, which
blends leaves from the “miracle tree,” Moringa oleifera, with mango as well
as green rooibos from Rainforest Alliance-certifi ed farms. Moringa SuperHerb
Tea currently is available for purchase nationwide; two additional SuperHerb
teas will join Moringa in the line later this spring. Each of the teas come in
sleek tins that hold 36 tea bags and retail for approximately $13.
FLAVOR EXPANSION
TalkingRain Beverage Co. added two fl avors to its
line of Sparkling Ice zero-calorie beverages.
Peach Nectarine and Crisp Apple fl avors
were requested by consumers and thus far
are receiving positive consumer feedback on
overall fl avor rating, according to consumer
testing, the company says. A 17-ounce bottle
has a suggested retail price of $1.29.
VODKA INFUSION
Campari America, a wholly owned subsidiary of Davide
Campari-Milano S.p.A., together with its affi liate Gruppo
Campari, launched Skyy Infusions Wild Strawberry.
The vodka features ripe berry, tropical vanilla and
white chocolate fl avors, the company says. It is
available in 50-ml, 750-ml, 1-liter and 1.75-liter
bottles for $1.99, $18.49, $23.49 and $26.99,
respectively.
Source by
www.bevindustry.com/