|
|
“Markets worldwide are being shaped by the health and
wellness megatrend. This included the dairy sector where
growing consumer demands for health-promoting products have
had a major impact on manufacturers’ product line policy.
Innovations that are especially successful today meet
requirements such as:
Low fat – low calorie because the topic obesity is becoming
more and more important and the outcome of this development
can also be noticed in the refrigerated sections of the
supermarkets: Ever frequently consumers opt for fat and
sugar reduced products - and also stick with them. New
flavors in the segment of calorie-reduced products allow the
consumers to eat calorie-conscious as well as diversified.
New innovative sweeteners are also ideally suited: Stevia
has zero calories, is of natural origin and therefore
corresponds with the current trends. Stevia products allow
indulgence and offer "great taste" without resentment.
Added value because dairy products play an important role in
maintaining a balanced diet. Enriching these products with
vitamins, minerals or other functional ingredients
strengthens their image as healthy food. The type of
sweetener used in products is also playing an increasingly
important role in consumer choices. By using pure fruit
sugars, the positive image of fresh milk products can be
enhanced, enabling a premium position to be reached in the
wellness segment of the market.”
|
|